Meet As I Am Coconut Cowash Cleansing Conditioner, the next product on my to-buy list

Co-wash is the new rage. It is where you use conditioner instead of shampoo to wash your hair...

Why you ask? Well for one, shampoo strips off all the natural oils from your scalp and hair leaving it dry, brittle, vulnurable to shedding and breakage. Think about your skin after a harsh cleanser and not following up with moisturizer. Same principle really.

This is specailly applicable for curly/wavy hair ..that is how the whole no-poo movement came into place. That is, totally cold turkey on shampoo.. using either alternative shampoo or sulfate/silicone free shampoo

Please search net for more info on no-poo if you're interesed. But I will tell you one thing...all the people who have tried it or been trying it, 99% have experienced positive results. It is an amazing read.